03 Pho Gabo
Re-brand







Roles:
branding
art direction
page layout
illustration
branding
art direction
page layout
illustration
The Task: Re-brand a local business in Portland
The Approach: I chose my family owned pho restaurant to re-brand.I took a Cleaner, Modern and Playful approach to the logo and subsequent branding system. A quick look at the neighboring competition pho places you would notice they all have a similar look and aesthetic. So a less decorative ornate design and approach would make the simpler yet playful identity stand out more while also creating a more inviting atmosphere at the current restaurant location.
The Approach: I chose my family owned pho restaurant to re-brand.I took a Cleaner, Modern and Playful approach to the logo and subsequent branding system. A quick look at the neighboring competition pho places you would notice they all have a similar look and aesthetic. So a less decorative ornate design and approach would make the simpler yet playful identity stand out more while also creating a more inviting atmosphere at the current restaurant location.