03 Pho Gabo
Re-brand
![](https://freight.cargo.site/t/original/i/5d03de6dfa1934533831d7e4d4c1e48eac4f0291321ebb00bc6927d3883b3c0e/Screen-Shot-2022-05-19-at-12.01.28-AM.png)
![](https://freight.cargo.site/t/original/i/d57db0a5a3943532cf97a25671f52694a18ab8acaee8a484481a0542298b5709/Screen-Shot-2022-05-19-at-12.02.01-AM.png)
![](https://freight.cargo.site/t/original/i/a02d76999bc1248ca50ba9b4e6aa1281f689b8e7460c7ec0fdaa49f3ddd8faeb/gabo.png)
![](https://freight.cargo.site/t/original/i/d22c830510d1e0eb553edb8a6f657b8b151caf3e46f48b82a4e2e7a98dee6fdb/Screen-Shot-2022-05-19-at-12.04.15-AM.png)
![](https://freight.cargo.site/t/original/i/51218b5497e0effd4abb723541bc74b881a8e08a348f7ed77969ad0207c9d156/Screen-Shot-2022-05-19-at-12.04.45-AM.png)
![](https://freight.cargo.site/t/original/i/7988d7ddb50fd95e03c52015ecd6f2b73feecd344250f200641513739f260990/Screen-Shot-2022-05-19-at-12.04.52-AM.png)
![](https://freight.cargo.site/t/original/i/91d0fe749481a3587c5234cf8f52c15c4c86381250c4ba05bf8f71f350271e19/Screen-Shot-2022-05-19-at-12.07.06-AM.png)
Roles:
branding
art direction
page layout
illustration
branding
art direction
page layout
illustration
The Task: Re-brand a local business in Portland
The Approach: I chose my family owned pho restaurant to re-brand.I took a Cleaner, Modern and Playful approach to the logo and subsequent branding system. A quick look at the neighboring competition pho places you would notice they all have a similar look and aesthetic. So a less decorative ornate design and approach would make the simpler yet playful identity stand out more while also creating a more inviting atmosphere at the current restaurant location.
The Approach: I chose my family owned pho restaurant to re-brand.I took a Cleaner, Modern and Playful approach to the logo and subsequent branding system. A quick look at the neighboring competition pho places you would notice they all have a similar look and aesthetic. So a less decorative ornate design and approach would make the simpler yet playful identity stand out more while also creating a more inviting atmosphere at the current restaurant location.